melbe Privacy
Policy

melbe operates the online betting and gaming platform accessible at melbe.io (hereinafter "the Platform", "we", "us", "our"). melbe provides sports betting markets, live casino games, slot games, and crash games to players based primarily in Bangladesh. This Privacy Policy applies to all personal data collected and processed by melbe in connection with your use of the Platform and any associated services, including customer support, promotional communications, and identity verification processes.

For the purposes of this Privacy Policy, "personal data" means any information that identifies or could reasonably identify you as a natural person, either on its own or in combination with other data held by melbe or a third party acting on our behalf.

melbe collects the following categories of personal data from players and visitors to the Platform:

melbe does not collect or store full payment card numbers. Where Visa or Mastercard transactions are used, card processing is handled entirely by our PCI-DSS-compliant payment processor partners, and melbe receives only masked card references (e.g., last four digits) for reconciliation purposes.

melbe collects personal data through the following channels:

• Direct Interactions: When you complete the registration form, submit identity verification documents, make a deposit or withdrawal request, contact our support team via live chat or email, or participate in a promotion.
• Automated Technologies: When you browse melbe.io, our servers automatically log technical and usage data such as your IP address, browser details, session timestamps, and clickstream behaviour. Cookies and similar tracking technologies are also used — see Section 7 for details.
• Third-Party Payment Providers: When you transact via bKash, Nagad, Rocket, Upay, or a bank partner, those providers may share transaction confirmation data with melbe for account crediting and reconciliation purposes. melbe does not receive your full payment credentials from these providers.
• Identity Verification Partners: melbe may use third-party Know Your Customer (KYC) and anti-money laundering (AML) service providers to verify your identity documents. These partners process your verification data on melbe's behalf and are contractually bound to data confidentiality obligations.
• Fraud Prevention Services: melbe receives signals from fraud-detection tools regarding IP reputation, device fingerprinting, and behavioural risk scoring. This data is used solely to protect the integrity of the Platform and the safety of all players.

melbe uses your personal data for the following purposes:

• Account Management: To create, maintain, verify, and administer your melbe player account, including processing your registration, verifying your age (21+ requirement), and managing your account settings and preferences.
• Service Delivery: To process your deposits and withdrawals via bKash, Nagad, Rocket, and other supported payment methods; to settle your bets and gaming activity; to deliver your winnings; and to provide real-time game and odds data.
• Identity Verification and Compliance: To verify your identity in accordance with our KYC and AML obligations; to assess your eligibility to use the Platform; and to comply with applicable legal and regulatory requirements.
• Security and Fraud Prevention: To monitor the Platform for suspicious activity, detect and prevent fraud, money laundering, and unauthorised account access; to enforce our Terms & Conditions; and to investigate reported breaches.
• Customer Support: To respond to your enquiries, resolve disputes, process complaints, and provide assistance with account issues via live chat and email support available 24/7 on Bangladesh Standard Time.
• Responsible Gaming: To monitor your gaming activity for signs of problem gambling behaviour; to apply deposit limits, cool-off periods, and self-exclusion measures; and to communicate responsible gaming resources to players who may need them.
• Marketing Communications: Where you have opted in, to send you promotional emails, SMS notifications, and on-platform messages about bonuses, new games, tournaments (including BPL and IPL betting markets), and seasonal promotions such as Eid and Pohela Boishakh offers. You may withdraw your marketing consent at any time.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the design, performance, and content of the melbe Platform, including personalising game recommendations based on your play history.
• Legal and Regulatory Obligations: To comply with any court order, government authority request, or regulatory requirement to which melbe is subject under applicable law.

melbe processes your personal data on the following legal bases:

• Contractual Necessity: Processing that is necessary to perform the contract between you and melbe — for example, creating your account, processing deposits and withdrawals, and settling bets.
• Legal Obligation: Processing that melbe is legally required to carry out, including identity verification, AML monitoring, and record-keeping obligations.
• Legitimate Interests: Processing that serves melbe's legitimate business interests — such as fraud prevention, security monitoring, and improving Platform performance — provided those interests are not overridden by your fundamental privacy rights.
• Consent: Processing based on your freely given, specific, and informed consent — for example, sending you marketing emails or SMS messages about promotions. Where consent is the legal basis, you have the right to withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

melbe does not sell, rent, or trade your personal data. We share personal data only in the following limited circumstances:

• Payment Processing Partners: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard receive only the minimum transaction data required to process your deposit or withdrawal. These partners operate under their own privacy policies.
• Identity Verification and KYC Providers: Third-party KYC/AML service providers process your identity documents on our behalf under strict data processing agreements. They may not use your data for any purpose other than carrying out the verification service for melbe.
• Technology and Infrastructure Partners: Cloud hosting providers, data storage vendors, and cybersecurity services that support the operation of melbe.io. All such providers are contractually required to protect your data to standards equivalent to those set out in this Privacy Policy.
• Customer Support Tools: Live chat and ticketing platform providers that power melbe's 24/7 support function. Support agents have access to your account data only to the extent necessary to resolve your enquiry.
• Fraud Prevention and Security Services: IP reputation services, device fingerprinting providers, and risk-scoring platforms that help melbe detect and prevent fraudulent activity on the Platform.
• Legal and Regulatory Authorities: melbe may disclose your personal data to law enforcement agencies, government bodies, courts, or regulators where required to do so by applicable law, court order, or in connection with the prevention of fraud, money laundering, or other criminal activity.
• Business Transfers: In the event that melbe undergoes a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. You will be notified of any such transfer and of any changes to the privacy terms that apply to your data.

melbe uses cookies and similar technologies — including local storage objects and session tokens — to operate the Platform, maintain your login session, remember your preferences, and gather analytics data that helps us understand how players use the site.

The following types of cookies are used on melbe.io:

• Strictly Necessary Cookies: These are essential for the Platform to function. They include session authentication tokens, security cookies, and load-balancing identifiers. You cannot opt out of these cookies while using the Platform.
• Functional Cookies: These remember your preferences — such as your language settings, preferred payment method, and display configurations — to provide a more personalised experience.
• Analytics Cookies: These collect anonymised data about how you and other players navigate the Platform, which pages are most popular, and where players encounter difficulties. This data is used exclusively for Platform improvement purposes.
• Security Cookies: These assist in detecting fraudulent login attempts, unusual account activity, and automated bot traffic on the Platform.

Most web browsers allow you to control cookies through their settings. However, disabling strictly necessary cookies may impair the functionality of your melbe account, including the ability to log in, maintain your session, or process transactions. If you choose to disable cookies, melbe cannot guarantee full Platform functionality.

melbe retains your personal data for as long as your account is active and for a defined period after account closure, as follows:

• Active Account Data: Retained for the full duration of your active account relationship with melbe.
• Post-Closure Retention: Following account closure, identity and financial data is retained for a minimum of five (5) years to comply with AML record-keeping obligations and to facilitate the resolution of any disputes or regulatory enquiries that may arise after closure.
• Marketing Data: Retained until you withdraw your consent to receive marketing communications, at which point your contact details are removed from active marketing lists within 14 days. A suppression record is retained to ensure your opt-out preference is honoured in future.
• Support Correspondence: Live chat transcripts and email correspondence are retained for two (2) years from the date of last contact to support quality assurance and dispute resolution.
• Technical and Usage Logs: Aggregated and anonymised usage logs are retained indefinitely for statistical analysis. Individually identifiable log data is retained for up to twelve (12) months.

When personal data is no longer required and the applicable retention period has expired, melbe securely deletes or irreversibly anonymises the data using industry-standard data destruction procedures.

melbe takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:

• SSL/TLS Encryption: All data transmitted between your browser or app and the melbe servers is encrypted using industry-standard TLS 1.2 or higher protocols.
• Encrypted Data Storage: Sensitive personal data — including identity document images, financial records, and authentication credentials — is stored in encrypted form at rest.
• Access Controls: Access to personal data within melbe is restricted on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and receive regular data protection training.
• Two-Factor Authentication (2FA): Players are encouraged to enable 2FA on their melbe accounts as an additional layer of login security. melbe staff accounts are mandatorily protected with 2FA.
• Regular Security Audits: melbe's platform and infrastructure undergo periodic security assessments and penetration testing by qualified security professionals to identify and remediate vulnerabilities.
• Incident Response: melbe maintains a documented data breach response plan. In the event of a security incident that poses a risk to your rights and freedoms, melbe will notify affected players without undue delay and take immediate remedial action.

As a melbe player, you have the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Rights Request":

• Right of Access: You have the right to request a copy of the personal data melbe holds about you, together with information about how that data is being used. We will respond to access requests within 30 days.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update certain details directly via your account profile dashboard.
• Right to Erasure ("Right to Be Forgotten"): You may request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn your consent, or where the data has been unlawfully processed. Note that certain data must be retained for legal compliance purposes (see Section 8) and cannot be deleted on request.
• Right to Restriction of Processing: You may request that melbe restricts the processing of your data while a dispute about its accuracy or lawfulness is resolved.
• Right to Data Portability: You have the right to receive a copy of the personal data you provided to melbe in a structured, commonly used, machine-readable format, and to request that this data be transmitted to another service provider where technically feasible.
• Right to Object: You have the right to object to melbe processing your data on the basis of legitimate interests, including profiling. You also have an unconditional right to object to processing for direct marketing purposes — we will honour all such objections immediately.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

The melbe Platform is strictly intended for adults aged 21 years and above. melbe does not knowingly collect personal data from any person under the age of 21. Age verification is a mandatory step in the melbe registration process, and accounts where a player is found to be under 21 will be immediately suspended and all associated data will be securely deleted or returned, subject to any legal retention obligations.

If you are a parent or guardian and believe that a person under the age of 21 in your care has registered on the melbe Platform or provided personal data without your knowledge, please contact us immediately at [email protected]. We will investigate the matter promptly and take appropriate action.

The melbe Platform may contain references to third-party payment services (such as bKash, Nagad, and Rocket) and game content providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi). When you interact with these third-party services — for example, by initiating a bKash payment — you are subject to that third party's own privacy policy and terms of service.

melbe is not responsible for the privacy practices of third-party game studios or payment providers, and this Privacy Policy does not apply to their independent data collection activities. We encourage you to read the privacy policies of any third-party service you use in connection with your melbe account.

melbe reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will notify registered players by email or via a prominent notice on the melbe Platform at least 7 days before the changes take effect, where practicable.

The effective date at the top of this document indicates when the current version of the Privacy Policy was last updated. Your continued use of the melbe Platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you must cease using the Platform and may request account closure by contacting [email protected].

All previous versions of the melbe Privacy Policy are archived and available on request by contacting the melbe support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way melbe handles your personal data, please contact us using the details below. All privacy enquiries are handled in English and acknowledged within one business day.

• Privacy Enquiries Email: [email protected] (plain text — not a clickable link)
• Subject Line for Privacy Requests: "Privacy Enquiry" or "Privacy Rights Request"
• Live Chat: Available 24/7 via the melbe Platform
• Response Time: Within 1 business day for general enquiries; within 30 days for formal rights requests
• Support Hours: 24/7 — Bangladesh Standard Time (BST, UTC+6)